7 Social Media Trends and Predictions for 2022
We are fast approaching the last quarter of 2021. Aside from reviewing your plans and strategies for this year, this is also the time to plan and strategize for the next year.
Let us help you plan and strategize for next year with these 7 social media trends and predictions for 2022.
1. Social media will be a shopping platform.
Since the pandemic happened, the virtual world has been busy as a bee. People have been looking for all the channels to do their stuff – especially shopping. Because of this, social media emerges to be a shopping platform for many.
According to Statista , 79 million of the US population are social media buyers. This will increase to 108 million by 2025.
2. The popularity of short-form video content will increase.
We know who started it – TikTok. And so all the other social media platforms are following. Instagram for example has Reels, IGTV, and Stories.
The hype on short-form video content will continue. According to this article, 82% of internet traffic will come from videos. Hence, the question of whether to continue blogging or not.
3. Facebook will remain on top – for 2022, at least.
Facebook remains and will continue to reign as the most used social media platform in the world. It will continue pursuing its strategies for the best mobile user experience there is.
A lot of new social media platforms have popped up but the big players will stake their claim on the top spots for 2022.
4. More short (aka bite-sized) content for everyone.
According to statistics, an average person spends a whopping 145 minutes on social media every single day. But according to Time , people’s attention span is capped at 8 seconds – which is shorter than a goldfish.
Taking this into account, content should be bite-sized in order to hold a user’s attention.
5. The rise of augmented reality.
The augmented reality market is still a baby today. So, It will gain momentum in the coming years. So, in 2022 watch out for it!
Social media platforms are in AR this early – like Snapchat and Instagram.
6. Prevalence of user-generated content.
User-generated content is no joke. More and more businesses are incorporating this in their strategies. Why not, right? There are a lot of statistics proving its importance.
So, if you’re not yet acclimated to it, better prepare yourself for next year.
7. Social media is becoming a part of daily life.
The term “social media” is not a new name. But people still look it up actively.
Also, the number of social media users is growing along with the time a person actually uses it.
I hope this will help you with all your social media planning for next year. If you need help in planning and/or strategizing your social media content or marketing, hit that chat button and a social media expert will be happy to answer your questions.
What do you think of these trends and predictions? Let me know your thoughts by leaving a comment.
Do you have any other predictions for 2022? Share them below.